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Workshop

PXL Research: Your AI-assistent works, but does it sell anything?

AI assistants are already being used in retail today, but successful implementation requires more than just good technology. Based on four live deployments, PXL Research shares the key lessons, pitfalls, and success factors that only become apparent when AI assistants are introduced into an operational environment.

02 - 07 - 2026
Corda AI Space
Info

Register via smartict@pxl.be by June 30. Places are limited.

02 - 07 - 2026
Corda AI Space

AI Assistants: A Thing of the Future? Not at All.

Over the past year, researchers at PXL Research implemented four AI assistants for retailers across a variety of sectors. What did they discover? Technology is rarely the biggest obstacle. Instead, it is the complex surrounding factors—such as the customer journey, operational context, and unexpected user interactions—that ultimately determine whether an AI assistant delivers real value.

What will you gain from this session?

  • Real-world insights from four live AI assistant implementations.

  • A deeper understanding of the pitfalls that only become visible once an assistant is operating in a real retail environment.

  • A practical framework to help you assess and accelerate the transition from pilot project to scalable deployment—for both your own organization and your clients.

Go beyond theory and learn the lessons that are usually only gained through firsthand experience.

Practical info

Who should attend?
Technology providers and software companies that develop AI assistants or are looking to offer them to retail customers.

When
Wednesday, July 2, 3:00 PM–5:00 PM
(Including refreshments and networking reception)

Price
€50 (VAT exempt)